Floodlight is a conversion tracking system for the customers using DoubleClick Digital Marketing platform(DDM platform). A Floodlight Sales Activity is the purchase made through a specific advertisement or campaign. Integrating Floodlight Sales Activity with your Booking Engine allows you to track the number and value of bookings made through an online campaign.
Note: If you have a DDM account, then you can track the Floodlight Sales Activity on your Booking Engine. Ensure that your web developer has installed the Floodlight Sales tags on your web pages.
To integrate Floodlight Sales Activity with the Booking Engine:
Click Setup.
Click the Integrations tile.
From the Tracking tab, click Enable under Floodlight Sales Activity and enter the required fields. You can get these values from your Floodlight account.
Click Save. You can click Back to go to the Tracking tab or click Disable to remove the integration.
You will now be able to track the Floodlight Sales Activity on your booking engine through your Floodlight account.
Floodlight tag definitions
u1 | Check-in date (Month/Day/Year) |
u2 | Number of rooms |
u3 | Number of nights |
u4 | Room type name |
u5 | Reservation total including tax (decimal) |
u6 | Booking ID |
u7 | Hotel name |
u8 | Currency (3 letters) |
Revenue | Reservation without tax (decimal) |
Order ID | Booking ID |
Quantity | 1 |