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Insights - How to run the reports
Insights - How to run the reports
Updated over a week ago

Booking Performance

The Booking Performance report allows you to evaluate the performance of your property by displaying key performance metrics across your property 's bookings. It also shows you where your bookings are coming from.
The data used in this report is sourced from your Channel Manager.
If you receive reservations in multiple currencies then all reservations are converted to your default currency as at the booked date.

When reviewing data in the Booking Perfomance report, you can filter reservation data by the following date ranges:

  • Booked-on date : reservations created during the selected date range

  • Check-in date : reservations checking in during the selected date range

  • Stay date : reservations that have at least one night that falls within the selected date range.

Summary

The headline summary allows you to evaluate the overall performance of your property for the selected time period. This summary is not split by Channel or country, so you can see the entire performance at one glance. The metrics displayed are compared to the corresponding period of the previous year, having a green or red indicator next to them, that lets you know how your property is doing in comparison.

Metrics displayed in the headline summary are Room Revenue, Total Revenue, Reservations(after cancellations), Cancelled reservations, Room nights, Average daily rate, Average lead time, and Average length of stay.

Filters

Filters in Booking Performance allow you to evaluate your performance for a subset of data from available filters like All channels, countries, room types & rate plans. This will help you understand your performance for a particular metric when compared to other reports.

To use filters in Booking Performance:

  1. Click on the filters button

  2. Select the filters you would like to apply

  3. Click apply once all filters have been selected

Booking Performance contains the Channel Mix, Room Type Mix, Rate Plan Mix and Country Mix reports.

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Channel Mix

The Channel Mix report has 3 sections from top to bottom:

Room nights by channel and Room revenue by channel

These two graphs show you at one glance how your channels performed during the selected time period. Hovering over the coloured bar for a channel shows you the exact amount of room nights or room revenue generated by this channel.

Trend by channel

This graph lets you identify trends in Room nights and Room revenue by visualising and comparing your channels' performance metrics. You can select this graph to show a daily, weekly or monthly breakdown to easily identify any trends in the channels' performance.

Overview by channel

Here you can review performance statistics per channel and grand totals/averages for all channels for various metrics.

Country Mix

The Country Mix report has 3 sections from top to bottom:

Bookings by country

The world map shows you at a glance from which countries you are receiving reservations during the selected time period. Hovering over the country allows you to view a breakdown of room nights, revenue and room revenue.

Trend by country

This graph lets you identify trends in Room nights and Room revenue by visualising and comparing your performance based on the booking country of your guests. You can select this graph to show a daily, weekly or monthly breakdown to easily identify any trends in the booking country’s performance.

Overview by country

Here you can review performance statistics per country and grand totals/averages for all countries for various metrics.

Room Type Mix

Room nights by room type and Room revenue by room type

These two graphs show you at one glance how your rooms performed during the selected time period. Hovering over the coloured bar for a room type shows you the exact amount of room nights or room revenue generated by room type.

Trend by room type

This graph lets you identify trends in Room nights and Room revenue by visualising and comparing your room types' performance metrics. You can select this graph to show a daily, weekly or monthly breakdown to easily identify any trends in the room types' performance.

Overview by room type

Here you can review performance statistics per room type and grand totals/average for all room types for various metrics.

Rate Plan Mix

Room nights by rate plan and Room revenue by rate plan

These two graphs show you at one glance how your rate plans performed during the selected time period. Hovering over the coloured bar for a rate plan shows you the exact amount of room nights or room revenue generated by the rate plan.

Trend by rate plan

This graph lets you identify trends in Room nights and Room revenue by visualising and comparing your rate plans' performance metrics. You can select this graph to show a daily, weekly or monthly breakdown to easily identify any trends in the rate plans' performance.

Overview by rate plan

Here you can review performance statistics per rate plan and grand totals/averages for all rate plans for various metrics.

Booking Performance definitions and calculations

Revenue

(Total reservation revenue, which includes any extras not linked to rooms)
If the report is based on Booked-on date, it includes the total revenue from reservations created within the specified date range and revenue from any extras included in reservations. For example, a report for the month of December includes the revenue of reservations made between the 1st and 31st only.

If the report is based on Check-in date, it includes the revenue from reservations checked-in within the specified date range, which is in this example, booked from 1-31 of Dec.

Please note, the report does not show total revenue when filtered by Stay date.

Room Revenue

(Total room revenue)
If the report is based on Stay Date, the report includes the total room revenue for the room nights that fall within the specified date range.For example, a report for the month of December includes the room revenue of nights between the 1st and 31st only. If the report is based on Booked-on date, it includes the total room revenue from reservations created within the specified date range, which is in this example, booked from 1-31 of Dec.

Room nights

The total number of room nights that is sold/occupied within the selected date range.
If the report is based on Stay Date, the report includes the sum of the room nights that fall within the specified date range. For example, a report for the month of December includes nights between the 1st and 31st only. If the report is based on Booked-on date, it includes the room nights from reservations booked on the specified date range, which is in this example, booked from 1-31 of December.

ADR

ADR or Average Daily Rate measures the average price paid per room for reservations made through this channel.
Calculation: Total Room Revenue / Total Number of Rooms Sold

Please note : There are Channels that do not record the reservation revenue on a reservation. These reservation are still included in the Booking performance report, but they are excluded from the ADR calculation.

Lead Time

The average amount of days in advance a room is booked before the check-in date.
Calculation: Total Lead Time / Total Number of Reservations
If running a report based on Stay Date, it averages the difference between the Booked-on and Check-in dates for all the reservations made through this channel that has at least one stay date within the specified date range. If the report is based on Booked-on date, it averages the difference between the Booked-on and Check-in dates for all reservations booked through this channel within the specified date range.

Length of Stay

LOS or Length of Stay is the average length of time that the guests stay at your property for a certain period.
Calculation: Total Length of Stay / Total Number of Reservations
If running a report based on Stay Date, it averages the length of stay of all reservations booked through this channel that has at least one stay date within the specified date range. If running a report based on Booked-on date, it averages the length of stay of all reservations booked through this channel within the specified date range.

Competitor rates

If you are subscribing to the full version of Insights, you have access to the Competitor rates report.

This report allows you to compare your room rates with up to 10 competitors so you can keep an eye on the competition and plan your pricing strategy.

Rate parity

The Rate Parity report allows you to see your own room rates across a range of channels including your own website if you use SiteMinder’s Booking Engine. This is important because your ranking on some OTAs may be affected if your rates are not in parity across the channels you are connected to.

The Rate Parity report currently supports Booking.com, Expedia, Agoda, Traveloka and HRS, as well as your own website if it is connected to SiteMinder’s Booking Engine. If your property is not connected to one of those channels, rates information for this channel will not display.

The Rate Parity report allows you to display room rates using the following filters:

Number of nights (up to 7 nights)

Number of guests (1 or 2 guests)

Tax Toggle
You can find the tax toggle at the bottom right of the page. This allows you to easily toggle between base and fully inclusive rates.

Fully inclusive rates include all taxes and fees listed separately from the room rate.

This data has been sourced from all connected channels.

You may retrieve 14 days of rates information at any time by selecting the dates you are interested in and clicking the ‘Refresh rates’ button. After clicking the button, a grey progress bar appears below each rate. This means the rate refresh is still in progress. Once a rate is successfully refreshed, the grey progress bar turns green and disappears. If a rate cannot be refreshed, the progress bar turns red.

Please note: refreshing rates times out in approximately two minutes. After this time, any unloaded rates will not be retrieved while on the page. To retrieve unloaded rates press the ‘Refresh rates’ button again.

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