💡 Important to know:
Before your property will show on Google Hotel Ads, you will need to create a Google Business profile. Your property details on your Google Business profile must match the property details within your platform.
Once setup has been completed, it may take up to two weeks before your listings are live on Google Hotel Ads, Trivago, and Tripadvisor.
You must reconcile your Demand Plus reservations at the end of each month to prevent being charged commissions for cancellations and no-shows.
Get started with Demand Plus, from first steps to ongoing tasks.
First steps
Verify your property listing
Before your property will show on Google Hotel Ads, you will need to create a Google Business profile. Your property details on your Google Business profile must match the property details within your platform.
To ensure your property is listed correctly and visible on the metasearch sites, follow these steps:
Log into your SiteMinder account.
Click on your property name in the navigation bar.
Go to Property Settings > PROPERTY DETAILS and check that your property name and address is correct.
Log into your meta accounts (e.g. Google Business Profile, Trivago or Tripadvisor).
Check your property name and address match the details provided in your SiteMinder account.
💡 Note:
To be eligible on Google, your property must be listed in the 'Hotel property category' (e.g. a hotel, motel, bed and breakfast, etc) on your Google Business profile.
To be eligible on Trivago, your property must be listed in the ‘Accommodation’ category on your Trivago profile.
To be eligible on Tripadvisor, your property must be listed in the 'Hotels' category on your Tripadvisor profile.
Confirm that your direct booking rates are set up correctly
Follow the steps below to check that your direct booking rates are correct.
Go to the Channel Manager > Rooms & rates > click on the ‘Direct Booking’ channel > Configure.
Check that your rates are added to your direct booking engine, and ensure the details are correct.
If necessary, add or edit rooms and rates in your booking engine.
Configure taxes according to your local laws and regulations
Follow the steps below to configure taxes in accordance with your local laws and regulations. (This can also help save you money, as Demand Plus commissions are charged based on the reservation amount excluding taxes.)
Go to the Booking Engine > Setup > Property > Taxes.
Configure taxes and service charges according to your local laws and regulations. (We recommend consulting a local tax authority or accountant to ensure your setup is compliant.)
Following and ongoing tasks
Check your listings on the metasearch sites
Once your listings are live on Google Hotel Ads, Trivago, and Tripadvisor — which may take up to two weeks — check they are displayed correctly, including their room rate, taxes, and surcharges.
Reconcile your reservations at the end of each month
Each month, we will e-mail you a friendly reminder to reconcile any reservations that were cancellations or no-shows — you must complete these before the 7th day of the following month to prevent being charged commissions for them.
Customise your booking engine
To give your guests a good first impression, customise your booking engine to reflect your property’s branding.